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Barbie was founded in 1959 by Ruth Handler and is one of the most popular brands of dolls that have been inspiring girls to dream and be anything that they wish to be. Be it President, princess, astronaut or even a zoologist, there’s a Barbie doll for almost anything.
Products and Services
Barbie dolls were created to encourage creativity, imagination and vision for the girls. They sell a number of dolls, accessories, play sets, dollhouses and vehicles as well. They have a Barbie doll for all kinds of theme such including nurses, doctors, athlete, astronaut and fashion designers to name a few. Their products are hugely sold through authorized retailers and on their official website as well. To receive the latest news on products, offers, and sales, customers just need to sign up for their online newsletter. Barbie has also had its presence in the entertainment industry in the form of Barbie movies, animated series and an ongoing series on YouTube where a Barbie shares various details about her life, take up challenges, host fun activities and various DIY (Do It Yourself) in the form of v-logs (video logs). If you are ordering from their online website, then you can find many exclusive Barbie dolls and products that may not be found in any stores near you.
Barbie Signature Membership
Barbie has a special membership program which is open to customers who are of at least 18 years of age. There are three levels of membership which are Pink Status, Gold Status and Platinum Status. Pink Status is the free membership where customers can avail 20% off on their first order following other benefits such as exclusive invites to events, invites to exclusive articles on the Barbie Signature Blog and Gallery featuring hundreds of photos and Barbie dolls. The exclusive newsletter is also sent to the member’s email address to notify them of the upcoming events, promotions and sales. In the Gold status, a membership fee of $19.95 is charged and along with the benefits of the Pink status, customers can earn up to $80 in the form of rewards which can be used in online shops to buy Barbie products. They also enjoy early access to various products and sales events. Some members-exclusive products are available to them as well. Platinum status can be bought for a membership fee of $34.95 and in addition to the previous benefits of both Pink and Gold status, customers can enjoy up to $120 in the form of rewards. They’ll also enjoy earlier access to Barbie products (before Pink & Gold members) and can enjoy free shipping on their products with no minimum purchase (only for US Citizens). For the general customers located outside the United States, Barbie does offer international shipping of their products bought from their official website.
Quickly compare Barbie.com with other similar Toys Rus, Lego Blocks, BrickLink and others.
Category Ranking: #18 Toys Store
Country Ranking: Ranked #135 Most Popular In Global
Ratings & Votes: 4.2/5 - Based on 28 Votes
Employees: 10 to 49
Annual Revenue: US$ 21.2 million
Avg Order Size: US$ 88 to 119
Daily Orders: 557
Daily Visitors: 28k
Website: Barbie.com