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The world is redefining itself today and along with all the other staples of life, the meaning of fashion is also changing. Rather than the fashionable few dictate what is considered chic, most global brands are being forced to actually listen to what the consumer really wants in terms of fashion, especially with clothes. And at the forefront of this movement is the Benetton Group. With the United Colors of Benetton, the company is aiming to provide fashion according to what the global population wants.
A truly global provider
The Benetton Group is a global provider of fashion in both global senses and in essence. With a worldwide network of more than 5000 stores, its presence is felt in every market on earth. But in essence, it is global as well, especially in the way it designs its clothes. Both the methods of designing and marketing of their ware is done on a global scale, unlike its competitors with different lines, styles, products and marketing approach for different markets. They believe in providing the same to anyone, regardless of their location!
Principles
Every one of the brands under the Benetton Group radiates personality and strength. And according to the company, this is because of their adherence to their core principles such as - passion for design and craftsmanship, unique styles and a commitment to standard pricing.
The stores
Their stores are as unique and as colorful as their brands and are the spaces designed to showcase the freshness and the vibrancy of their clothing lines!
Quickly compare Benetton.com with other similar Nike, H&M, GAP and others.
Category Ranking: #9 Clothing Brand
Ratings & Votes: 4.9/5 - Based on 73 Votes
Payment Options: Visa, Mastercard, Debit Cards
Year Founded: 1965
Employees: 5000 to 9999
Annual Revenue: US$ 98.2 million
Avg Order Size: US$ 80 to 109
Daily Orders: 2.8k
Daily Visitors: 73k
Website: Benetton.com