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Billabong is a global brand that caters to enthusiasts of extreme sports including surfers, snowboarders, and skateboarders. Right from short boards to board shorts, all types of clothing and accessories required by these sportsmen are available with this brand. It is quite popular with its special niche as it provides quality products at affordable prices.
Humble beginnings
The founder of Billabong was an Australian and an avid surfer himself. Driven by a requirement for durable board shorts he created a new design. So, his first business started out of his house, with himself and his wife stitching and supplying durable board shorts to their local surfing enthusiasts. But the design was so good and the shorts so durable that they became a hot favorite not just locally but the brand became popular globally. When it comes to surfing clothes and accessories, it enjoys the top position in Australia and is one of the top three in the USA, with customers from all across the globe.
An innovator and a successful entrepreneur
The founder Gordon Merchant loved surfing and contributed to the surfing in many ways. His innovations, including a new board design and “leg-rope”, helped shape the sport of surfing in the beginning. Even today Billabong sponsors budding surfers.
Quality as a tool of success
Right from the beginning, the founder swore by the quality and so does the company. The company believed in producing and providing its customers with quality products, which it continues to do so even today!
Quickly compare Billabong.com with other similar Old Navy, Zara, Nordstrom and others.
Category Ranking: #151 Online Fashion Store
Country Ranking: Ranked #543 Most Popular In United States
Ratings & Votes: 4.7/5 - Based on 30 Votes
Payment Options: PayPal, Visa, Mastercard, Debit Cards
Annual Revenue: US$ 66.8 million
Avg Order Size: US$ 102 to 125
Daily Orders: 1.6k
Daily Visitors: 35k
Website: Billabong.com