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Info About Dunnes Stores & Dunnes Stores Store
There are many different tricks businesses employ to attract customers. Some use advertising, other big brands and popular names and still other use deals and discounts as means to hook customers. Though all these ploys work in a short time, the only way to keep attracting customers constantly is value for money. Good quality and affordable prices are the two important factors that ensure customer loyalty and this has been the basis of business for Dunnes Stores for the time of its establishment.
Based on the philosophy of Better Value
The founder of Dunnes Stores was not a man of money; he was a self- made man and became successful through hard work and enterprise. As such, he was somebody who was the pioneer of a number of basics that rule the retail business today. One such important philosophy was the concept of Better Value. He was in the habit of searching around for supplier who could provide good quality products at low costs, which were in turn provided to his customers. The concept was so popular and he was able to implement it so well that people flocked Dunnes Stores. Secondly, he was always about putting customers first. And this intent helped him invent the concept of ‘superstores’ where a number of different categories of products were provided in a single space. Also, he was also the first to come up with ‘personal-choice’ stores where customers can touch, pick and choose their product. And this is the model on which malls and popular stores run on currently.