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The company
Set up in 1960, FabIndia is India's biggest private company for products made using traditional strategies, skills, and hand-made processes. An enormous extent of this is sourced from villages across India, where the organization works intimately with the craftsmen, providing various resources including design, quality control, access to funds and raw materials.
It offers a chance to more than 55,000 skilled workers from rural areas to sell in urban markets creating a medium for employment and protecting the country's ethnic handiwork processes. FabIndia exports to more than 33 nations around the world, to wholesalers and retailers.
The products
The product range varies from women, men and kids' clothing to furniture and home linen and décor perfect for your house. In addition to that, the site also offers various beauty and food products. It has a Just In the section which shows the latest clothing products on the website for men, women, and kids. The Custom Kurtas section on the website is specifically for men to design their kurta from scratch, customizing as per their preferences.
The website also offers a membership program called FabFamily which provides, discounts, shopping from home experience, exclusive previews of products, shopping by appointment, etc.
The brand and the website are customer favorite due to the wide varieties of products offered and surveys have reported that 80% of the customers were extremely satisfied with their shopping experience and the quality of the products. In a world moving towards western culture, FabIndia sticks to its roots adding a modern flair to the customer experience.
Quickly compare Fabindia.com with other similar Amazon India, Flipkart, SnapDeal and others.
Category Ranking: #325 eCommerce Store
Country Ranking: Ranked #39 Most Popular In India
Ratings & Votes: 3.8/5 - Based on 34 Votes
Annual Revenue: US$ 38.5 million
Avg Order Size: US$ 97 to 132
Daily Orders: 917
Daily Visitors: 22k
Website: Fabindia.com