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For most women, summer is the season of dread and self-doubt. We see celebs and social media influencers rocking their hot and stunning beach bodies in flattering bikinis but for normal women finding the perfect swimsuit that is comfortable and flattering is almost impossible. Time and again, we look at and try countless, trendy swimwear but actually finding one we are happy with is quite rare.
Frankies Bikinis is an online swimwear company that is trying to change this. This company provides customers with a massive variety of swimwear so that women of all shapes, sizes, and requirements can find something they are happy with, thus making them feel satisfied with their bodies.
Luxurious, trendy swimwear
Established by Francesca Aiello, Frankies Bikinis is popular with regular people and celebrities alike. Preferred by celebs like Kylie Jenner, Gigi Hadid, and Rihanna, this swimwear brand was established by the founder when she was in her teens. Inspired by her hometown Malibu, the swimwear available here is trendy and incorporates the elements of the sun, sand, and surf.
The Inception
For Francesca Aiello, Frankies Bikinis is a product of necessity. Right from the beginning, she, like most young women, wasn't satisfied with the options available in the market. What started with custom-designing bikinis for herself and her friends slowly gained traction on social media, the final result of which is the online fashion store as we know it today.
Body positivity as the target
Right from the beginning, the founder believed that Frankies Bikinis was for all women. Hence, products in various styles, shapes, patterns, colors, and coverage options are made available so that women can find the best, flattering style they are comfortable with.