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Fredricks' of Hollywood can be best described as a pioneer in women’s lingerie. It was established in 1947 by the man who was the inventor of the padded bra and the push-up bra, Fredrick Mellinger. From the time of inception, its role has been to provide women with all types of sexy and racy lingerie that reflects all types of styles, fashions, and moods. 

Co-owned by a women

For a company that has been in business for more than seven decades, Fredricks' of Hollywood has gone through a lot of changes over time. The most important features of this company currently are that it is now a complete e-commerce store and is co-owned by Megan Fox, a star and, more importantly, a woman. And according to this beauty, this lingerie company is all about the empowerment of the women of today.

As a means of empowerment

Previously, the target of lingerie was men; the marketing was targeted at men and women were also brainwashed that looking their sexy best for their partner was their duty rather than a personal choice. But all that is changing now. Women want to look beautiful for themselves, which makes lingerie a part of their daily routine rather than just something for a special occasion.

 Not just innerwear anymore

Women today are breaking the bonds of body shaming and are embracing who they are as a person. And to reflect this mood, Fredricks' of Hollywood is now providing products that look good on all body types; so, good that they needn’t just be innerwear anymore!

Fredricks' Fun Facts

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