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The world has come a long way when it comes to clothing. Most clothing stores today provide its customers with pre-stitched clothes that come in pre-defined sizes. Though this means trendy and ready-to-wear clothes, not everyone might find the pre-defined sizes comfortable. Though most clothing brands and designers are trying to be inclusive especially when it comes to size, the main problem is with stocking. Not every store offers all the various sizes and models that a particular brand provides to ensure that everyone is happy to shop the size and model they are comfortable with. This is a universal problem and the reason for the dawn of the retail clothing giant GAP.
The Inception
The brand GAP came to be because its founder couldn’t find jeans that fit. So, he came up with the idea of providing customers with all the various types, styles, sizes and fits of jeans that Levi Strauss then manufactured. What started as a one-stop-shop for people, especially teens, shopping for jeans, is now a globally popular brand with numerous store locations in over 90 countries. It not only provides variety, quality and affordability when it comes to clothing but also aims to be environmentally sustainable.
Sustainable clothing
To make the product and the process environmentally viable, GAP concentrates on two categories – resources and raw materials. With processes in place that reduce the amount of water required for production and sourcing raw materials from environmentally conscious providers and alternate materials, they ensure every step of their manufacturing process is eco-friendly.
Quickly compare Gap.com with other similar Nike, H&M, Old Navy and others.
Category Ranking: #4 Clothing Brand
Ratings & Votes: 4.3/5 - Based on 87 Votes
Payment Options: Visa, MasterCard, American Express, Discover, PayPal, Athleta Credit Card, BananaRepublic Credit Card, Old Navy Credit Card, Gap Credit Card
Year Founded: 1988
Employees: 129000
Annual Revenue: US$ 1.6 billion
Avg Order Size: US$ 49 to 60
Daily Orders: 82.2k
Daily Visitors: 1.9M
Website: Gap.com