Pond5 is the world's largest online store offering royalty-free stock footage and other media effects. The founders of the company are Tom Bennett and Marcus Engene. It is based in New York and was established in 2006, making it big in just a few years. Potential customers at Pond5 are filmmakers, videographers, and other media artists. The top companies that use Pond5 are Netflix, BBC, Disney, and many others.
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What is Stock Media?
Those who actively work in the entertainment and media industry often purchase stock media for their projects. Stock footage or media is any piece of content like a clip, footage, or even sound effects. These are mainly used by filmmakers and media persons for large-scale projects. A customer can buy any stock media from Pond5 and use it in advertisements, films, or a television series, which helps save time and money.
For instance, if a particular movie scene is based in Paris, a clip, an illustration, or a photograph of Paris can be added in the final round of editing. The same goes for any music track or aftereffect that can be easily edited into the project without having to do much work. Pond5 offers all such licensed stock media royalty-free - which means a one-time purchase that lets the customer use the stock in various projects for a long period of time.
