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The internet has been most helpful for both the providers as well as the customers of the retail industry. Most brands have an online presence these days, and customers see this as a convenience, especially when it comes to lingerie. Shopping for intimate wear in traditional stores is problematic for most Indian women due to limited models and sizes and a general awkwardness when having to discuss intimate wear with a stranger. To remove all the hassle and the related problems when it comes to purchasing lingerie, Pretty Secrets was first launched as an online store.
Online roots
Pretty Secrets isn’t like the familiar textile retailers. Rather than start with a brick and motor store and add an e-commerce website later, this company began as an exclusive online lingerie store and has recently added retail locations in some of the popular cities of India. Today, this lingerie brand is known for its colorful and pretty designs and excellent fits at affordable prices.
Changing the face of lingerie shopping
Right from the beginning, the founders at Pretty Secrets were frustrated with the conventional lingerie markets, with their limited products, lack of changing rooms and a lack of knowledge about intimate wear. To improve this and to provide customers with a broader range of products and a more convenient method of shopping for lingerie, this new brand was established. Currently, through its online and retail outlets, the company offers myriad styles, sizes, and models, which are as comfortable as they are affordable.
Quickly compare Prettysecrets.com with other similar Clovia, Zivame, ShyAway and others.
Category Ranking: #48 Lingerie Shop
Ratings & Votes: 2/5 - Based on 2 Votes
Year Founded: 2011
Avg Order Size: US$ 72 to 97
Website: Prettysecrets.com