Primary is a one-stop e-commerce retailer driven to create products specifically for toddlers and kids. The brand serves kids-friendly apparels that are comfortable, trendy and sustainable at the same time, gifting kids the joy of casual clothing without harming nature in the process.
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Getting clothes for children is not a child's play. There are so many things that one has to consider. The quality, softness, colours, designs to please them and most of all, comfort being some of the significant requirements, to begin with. A majority of stores limited options for choosing clothes for kids recognising which, Primary stepped into the field to bend the norms.
Rephrasing trends
There are too many instructions to decide what is suitable for kids to incorporate in their wardrobe. Blue for boys and pink for girls? Primary doesn't divide colours and styles, refusing clothes that reach out to kids to tell what they should be. The brand decided to rephrase the trend, incorporating clothing and colours that suit everyone. Supporting fashion curated with the finest of fabrics allows it to feel comfy around the kids, while the prices are not hefty on the pockets either. Safe to say the brand comes across as a treat for both kids and the parents!
Playfully creative
Rather than going with the basic apparel, a fun way to dress kids up is to pick adorable little character outfits. Perfect costumes for toddler and kids from their favourite fictions or books can be hard to find, leading to a fortune creating it from scratch. Primary offers a wide range of character-based costumes for kids, encouraging their creative sides, or to just click crazy adorable pictures. Superheroes, animals, Disney inspired, pop icons or a creative Halloween outfit, there's hardly any chance to run out of ideas for dressing up your kid.
