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Shapewear or foundation garments, as they were called in the beginning, have been around for ages now. Some have been notorious for their extreme treatment of the woman’s body, like the corset while others have seamlessly become a part of clothing essentials for women, like the bra. When it comes to shapewear, Spanx is to shapewear what coke is to soda.
Popular at all levels
The most endearing aspect of this brand of shapewear is that women of all walks of life have embraced it. Right from popularity giants like Oprah to Bollywood celebrities to normal working women, people (both women and men) have used and are using Spanx to tone their problem areas and boost their confidence.
Flawless shape
Unlike other companies, this clothing brand was born out of necessity; its founder Sara Blakely describes the inception of the company as a journey of searching for a garment that was necessary and yet not available. Spanx provides shapewear that can be worn underneath clothing wherein all odd bulges and problem spots are smoothened out thereby providing flawless curves even with the most unforgiving style of garments; this also gives its wearer a slimming advantage.
Not just for slimming
Most people have problems with shapewear saying that they are a sort of torture devices and have adverse effects on the wearer’s health. On the contrary, this brand of shapewear is not just for slimming; it provides support to the back and improves circulation. Shapewear can prove advantageous for the figure, boost confidence and provide support when chosen correctly.
Quickly compare Spanx.com with other similar Victoria's Secret, Meundies, Yandy and others.
Category Ranking: #13 Lingerie Shop
Country Ranking: Ranked #589 Most Popular In United States
Ratings & Votes: 4.9/5 - Based on 4 Votes
Payment Options: PayPal, Visa, Mastercard, Debit Cards
Year Founded: 1998
Annual Revenue: US$ 50.6 million
Avg Order Size: US$ 82 to 101
Daily Orders: 1.5k
Daily Visitors: 29k
Website: Spanx.com