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In the retail industry, one of the most commonly targeted age group is teens. Teens plus young adults are the target of any popular clothing brand or company but it is also that segment that is the most capricious of the lot. Targeting young adults can be a hit or a miss and in case a company is planning to create an entire business around this age group one of the most important factors for success is being able to have a nose for the latest. Tilly's is a brand that has not only managed to do this feat but do it profitably.
Outstanding success in a fickle market
Established in the 1980s when malls and shopping with peers was a thing with teens and young adults, Tilly's has managed to stay relevant even today. It isn’t just about staying relevant and staying business; in a time when a number of big names are downsizing and going exclusively online, this clothing company calmly managed to not only post profits but also expand and is planning to open more stores in the near future. The main reason for their success seems to be their ability to gauge the latest trends with the utmost accuracy and being able to master the trick of appealing to tastes of teens and their parents alike. Constantly tweaking their collections to suit the tastes of youngsters and reflect the current fashions and being able to provide hot brands at affordable pricing are the main reasons for Tilly's success.
Quickly compare Tillys.com with other similar J. C. Penney, Urban Outfitters, Nordstrom Rack and others.
Category Ranking: #65 Online Fashion Store
Country Ranking: Ranked #190 Most Popular In United States
Ratings & Votes: 4.8/5 - Based on 17 Votes
Payment Options: PayPal, Visa, Mastercard, Debit Cards, Giftcards
Year Founded: 2011
Employees: 1000 - 4999
Annual Revenue: US$ 79.8 million
Avg Order Size: US$ 56 to 69
Daily Orders: 3.5k
Daily Visitors: 150k
Website: Tillys.com