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If one has to choose something that perfectly describes the word “a necessary evil,” it is bras. Women need them every day of their life, and yet we are always looking for the moment we can take them off. But people nowadays believe that bras shouldn’t be torture devices; in this day and age, it is a shame that women aren’t provided with comfortable innerwear. To change this and to provide women with the “perfect fit” when it comes to bras and innerwear, a new company called Trueandco came into being.
The perfect fit
It is a known fact – almost 80% of women wear a wrong size in a bra, and this is the main reason for the discomfort. But finding the right size is not easy – women don’t have the required knowledge, and most are generally too shy to discuss something as intimate as a bra with a stranger. Trueandco has managed to find a solution to this age-old problem using technology and the internet. Women can now see their “perfect fit” by going to their online website and taking a quiz. By answering a few questions and with the help of a computer algorithm, people will be able to find the best shape, size and fit for their body type.
True body
Another problem is that not all bras are discreet and most women don’t enjoy when bras peek out. To solve this problem, Trueandco came up with a design that makes bras as discreet as the women’s skin.
Quickly compare Trueandco.com with other similar Victoria's Secret, Meundies, Yandy and others.
Category Ranking: #28 Lingerie Shop
Country Ranking: Ranked #880 Most Popular In United States
Ratings & Votes: 3.8/5 - Based on 34 Votes
Payment Options: PayPal, Visa, Mastercard, Giftcards
Year Founded: 2012
Employees: 10 to 49
Annual Revenue: US$ 30.4 million
Avg Order Size: US$ 87 to 107
Daily Orders: 851
Daily Visitors: 13k
Website: Trueandco.com