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The Vitamin A company was the first swimwear company that creates fabric derived from bio-based raw materials sourced from castor beans. The motto of the company is to make style and sustainability go hand in hand. Equal amount of weightage is given to styles, and its impact on the environment, by the company.
The Bygone Days of Vitamin A
Amahlia, the founder of Vitamin A, previously worked on design projects with Yvon Chouinard, who is an environmentalist and also the founder of a company called Patagonia. Patagonia was known for its use of recycled plastic bottles in their technical fibres. This inspired Amahlia to take the risk of experimenting on the same in the swimwear space. In the incubation period, Amahlia inferred that there was no market for swimwear made up of recycled fabrics, and hence she decided to design the fabric herself.
How is Vitamin A unique?
The fabric of the clothing is what makes it stand out of the crowd. It started with Amahlia working with the top mills in Italy, Canada and California. EcoLux is the company